Ian Kar of Fintech Today writes about the role of e-commerce behemoth Shopify in the future of embedded finance; Shop Pay is their consumer facing payment tool which is proving to significantly reduce shopping cart abandonment, in fact it is 1.72 times better than regular checkouts with 4x the checkout speed on mobile devices; with Shopify’s partnership with Affirm Shop Pay can now incorporate a buy-now-pay-later option where users can break up a purchase into four equal installments; this provides an even more compelling solution for Shopify’s merchants. Fintech Today.
