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SoFi’s Cost of Customer Acquisition
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SoFi’s Cost of Customer Acquisition

SoFi’s Cost of Customer Acquisition

Fintech Nexus Staff·
FintechNews RoundupUSA
·Mar. 8, 2018·1 min read

In 2017, SoFi spent $170 million on marketing and paid $756 to acquire each customer; in 2018 the company plans to spend $200 million; in comparison LendingClub and Prosper spent between $350-$450 to acquire a customer; back in 2015, SoFi spent $30 million on marketing and $375 to acquire a customer; at the time marketing spend as a percentage of originations was 0.6%; SoFi’s marketing strategy is different than other fintech firms who often show up on rate comparison sites. Source

  • Fintech Nexus Staff
    Fintech Nexus Staff

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