LPL has increased their technology spending from $38 million in 2011 to $77 million in 2016; tech executives from the firm say that when it comes to wealth management, innovation firms, like Acorns, are better concepts for inspiration than for instance Betterment; company believes that micro transactions for savings are an important part of the younger generation’s experience and the company is taking a generational approach to products to offer a customized product for each type of client; LPL is launching their new robot advice platform, Guided Wealth, this month. Source
