Affirm has struck a partnership with Shopify to power their buy now pay later product; “We’re super excited to be part of Shopify’s growth,” Max Levchin, Founder and CEO of Affirm, told Business Insider; “Tens of millions of US consumers are going to be exposed to Affirm, which is a huge leap for us in terms of just being visible,” Levchin said; Affirm’s name will appear on the Shop Pay Installment product, a key win for Affirm during the partnership negotiations; “We think it is incredibly important that we be transparent with our merchants and buyers,” Kaz Nejatian, Vice President and General Manager of financial solutions at Shopify, told Business Insider; “Like Affirm, we believe that products that hide behind late fees and hidden fees are bad for everyone,” he added. Business Insider.
