Jump is an electric bike that is being distributed by Uber, and it just happened to be launching 350 of them in the London borough of Islington. You can rent a bike for 5 minutes at £1, and pay £0.12 per minute thereafter. That's generally cheaper than a taxi, on average more expensive than a public bike subscription. So why am I going on an on about these bikes? Two things come to mind as jumping off points for deeper discussion: (1) the incentives and tactics of economic organisms under capitalism to gather and retain attention, and (2) the monopoly powers of Uber and Facebook, leading to the impact of Libra's cryptocurrency on open competition, as well as the public responsibilities of supra national corporations.