One of the biggest trends within banking and fintech is how will companies figure out how to shift their focus from millennials to generation Z; but one of the biggest segments that is being overlooked is baby boomers; writing his weekly column in Forbes Ron Shevlin of Cornerstone Advisors says lifestyle, family dynamics and healthcare are three reasons that make baby boomers a unique banking segment; there are some simple ways banks and fintechs can better serve baby boomers: guard against unethical and fraudulent behavior, allow advisors and family members to access accounts easier, digitize estate planning and improve management of healthcare costs; Shevlin has pointed this trend out for a few weeks that banking is becoming more segmented by the day and banks need to begin segmenting themselves to better serve their core customers. Forbes
