Citi’s mobile app users grew by 21 percent the past year to reach 9 million users; this adoption is a lot slower than peers at Chase, Bank of America and Wells Fargo who see mobile app users over 20 million; Citi’s growth for the past year is higher and their adoption is beginning to increase; Citi was slower to the game of adopting the new digital features but has since started to catch up by launching Citi FinTech; the new unit has helped the company to launch over 800 digital increases in the past year, a 300 percent increase; the company is planning to keep investing heavily in fintech and is optimistic about their future adoption trends. Source.
