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Citi Sees Mobile App Adoption to Be Slower than Rivals
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Citi Sees Mobile App Adoption to Be Slower than Rivals

Citi Sees Mobile App Adoption to Be Slower than Rivals

Todd Anderson·
FintechNews RoundupUSA
·Jan. 24, 2018·1 min read

Citi’s mobile app users grew by 21 percent the past year to reach 9 million users; this adoption is a lot slower than peers at Chase, Bank of America and Wells Fargo who see mobile app users over 20 million; Citi’s growth for the past year is higher and their adoption is beginning to increase; Citi was slower to the game of adopting the new digital features but has since started to catch up by launching Citi FinTech; the new unit has helped the company to launch over 800 digital increases in the past year, a 300 percent increase; the company is planning to keep investing heavily in fintech and is optimistic about their future adoption trends. Source.

  • Todd Anderson
    Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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