Millennials are becoming more influential in the market for financial advice and investment management; currently a $71 trillion business, baby boomers have been the leading drivers over the past three decades; millennials however are gaining increased consideration since they now account for the greatest majority of the population in the US and UK; while they currently only hold a small percentage of the asset management market with $250 billion invested, venture capitalists are taking bets on their potential influence; the tech savvy generation has greater preference and confidence in tech powered solutions than the baby boomer generation with 85% of UK-based millennials surveyed by Legg Mason Global Asset Management reporting they were comfortable with robo advice while only 37% of investors aged 40 to 75 trusted online advice; leading robo advisors have initially attracted the attention of millennials however it’s likely that more traditional asset managers will expand their offerings to capitalize on the growing opportunity. Source
