Fintechs owned 1 percent of unsecured lending in 2010, they now account for 40 percent; Visa estimates that 5 percent of the credit card market is being disintermediated by fintechs; banks and other traditional financial powers know they cannot sit idly by and watch parts of their business go away; the biggest recent change has been a great emphasis on partnerships with fintechs, the last few years have seen more partnerships than ever before; even banks and credit unions who have not been dramatically effected by fintechs have started to build or partner to take advantage of new tech for their core client base. Source.
