Writing in Forbes Alex Lazarow of Cathay Innovation discusses the challenges of scaling of fintech startup in an emerging market; reaching scale is not the easiest of tasks to begin with but doing so in smaller, less established markets is an even bigger challenge; a recent survey by MIX brought to light a few key themes that are present for emerging market fintechs; creation of inclusive offerings, solutions must be multi-faceted and not singular focused and partnerships are the backbone of businesses; there is a lot that Silicon Valley and established fintechs can learn from emerging markets that could better help them to grow a more diverse customer base. Forbes
