In an interview in Forbes, Bluevine CEO and Co-Founder Eyal Lifshitz, gives some background on the history of his company and how it has evolved over time; Bluevine started as a factoring business that resonated with their small business customers because it was simpler to use but they soon realized they needed to offer other forms of financing; today they are one of the top five largest non-bank small business lenders in the country and expect to lend around $1 billion this year. Source.
