Swedish based fintech Klarna is launching a suite of authentication services for retailers as they look to expand beyond their pay it later product; “Offering an authentication platform that minimises the friction, offers a personalised experience and doesn’t compromise the overall user flow, will not only benefit customers everywhere, but also provide a competitive advantage for businesses,” said Nir Aravot, Klarna product manager, to AltFi; retailers will now be able to use Klarna technology for their entire site; the authentication will include Klarna’s email login, SMS, bank login, social login and more. Source.
