Digital wealth management fintech SigFig has launched their new SigFig Atlas platform for banks as the startup looks to take on traditional bank technology providers; the platform allows banks to integrate it into their existing core systems and provides customers personalized digital financial advice; it also allows for recommendations on checking account upgrades, wealth management and more; “Atlas combines two problems that exist at the same time, one for the consumer and one for the bank or the banker,” said Mike Sha, SigFig’s CEO, to American Banker. Source.
