The focus of the partnership is tokenization of assets to make the lending process easier and bringing in real-world assets as collateral; ETHLend is a peer to peer lender operating on the Ethereum network to connect lenders and borrowers globally; Brickblock is a trading platform connecting real-world assets and cryptocurrencies. Source
ETHLend will issue LEND tokens in a pre-sale and official token sale; the pre-sale is scheduled for September 25 to October 25 with a goal of 2,000 ETH; the official sale will begin November 25 and last through December 9 with a goal of 37,600 ETH; ETHLend is developing a decentralized peer-to-peer lending application built on the Ethereum Network; it allows for increased transparency and global lending with services for collateral, decentralized credit ratings and management of exchange volatility risks. Source
Startups like Salt Lending, Nebeus, CoinLoan and EthLend have all started a new industry by making loans to borrowers using bitcoin as collateral; with the world of bitcoin millionaires growing they will need to buy houses or cars and being able to secure a loan by putting up their bitcoin will allow then to make these purchases; securing a loan for $100,000 could cost a borrower 12 to 20 percent in interest and $200,000 in bitcoin as collateral; the loans could help bitcoin miners secure funding and potentially compete with P2P lenders; it is still early days but the potential is there as more byproducts are coming to light in the bitcoin craze. Source.
TechBullion interviews Stani Kulechov, Founder of ETHLend; Ethlend is creating a global network for borrowers and lenders; discusses the benefits of using distributed ledger technology for loan transactions; the company currently has 20 people based around the world and delivered their Alpha-version in May 2017. Source