In our latest guest post, direct response marketing veteran Mike Gunderson discusses the seven ways voice marketing enhances digital banking;...
Voice recognition and machine learning technology are combining to offer consumers new services across various industries; in financial services ING has invested $945 million in a digital technology initiative that plans to include voice automated banking services through devices such as Amazon Alexa and Google Home; Amazon Alexa is now working with many financial services clients for voice integration including UBS, LPL, Fidelity, Capital One and Betterment; this week it was also reported that Wal-Mart will partner with Google to offer customers voice directed ordering through Google Home on Google Express. Source
Banks are starting to adopt voice assistants through Amazon’s Alexa and Google Home but don’t foresee wide adoption in 2018; Patrick Kelly, assistant vice president of emerging technologies at USAA tells TearSheet, “What Amazon Echo and Google Home are going to be is yet to be determined. That persona drives the user expectations of those devices. We’ll see them start to evolve next year and see what users expect.”; banks are currently still in the early stages of understanding how the technology will be used in everyday banking; one of the main issues holding back wider adoption is security and authentication. Source.