Online marketplaces specializing in lead generation services play an important role in marketing lending products; ThinkWallet, a lead gen platform, provides insight on how lead gen companies are serving online lenders in the current market environment; some of their benefits include lower marketing costs, a wider pool of prospects and better quality leads; a formalized compliance process used by third party lead generation providers is also becoming a greater benefit to lenders as regulatory oversight increases specifically from the FTC and CFPB. Sponsored Blog Post
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