LiftForward has obtained a $100 million credit facility through funding from Monroe Capital; LiftForward is a New York City-based marketplace lender for manufacturers, distributors and retailers; the firm offers credit of up to $1 million per transaction; in addition to credit products the firm also offers its customers a platform to sell their products as a hardware as a service subscription. Source
The CEO and founder of LiftForward, Jeffrey Rogers, talks about the origins of embedded lending, BNPL, partnering with Microsoft, the movement to subscriptions and more.