2016 was a year filled with shaky investor confidence, compliance issues and bad credit performance in online lending; OnDeck CEO Noah Breslow's 2017 LendIt USA keynote focused on the challenges posed by 2016 and the trends for 2017 and beyond; after seeing how the industry reacted to these challenges he stated that he is now more optimistic than ever before; the industry is maturing and measures of success have shifted; the unstoppable trends include: customer awareness, trust and adoption of online lending, bank partnerships, constructive engagement between the public and private sector, and the global growth of online lending; he also predicts that by the mid 2020's nearly all small business loans will be made online. Source