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Truist Supercharges Innovation During Pandemic
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Truist Supercharges Innovation During Pandemic

Truist Supercharges Innovation During Pandemic

Emily Donato·
FintechNews RoundupUSA
·May. 22, 2020·1 min read

Truist Financial was formed back in December when BB&T and SunTrust Banks joined forces to form one of the nation’s biggest banks; the bank has pressed the gas on innovation during the pandemic as a means of helping their customers better manage these tough times; Dontá Wilson, Truist’s Chief Digital and Client Experience Officer, sat down with American Banker to talk about the bank’s efficiency and how they are servicing customers during the crisis; the bank initially committed $25mn to help underserved communities but was oversubscribed and doubled the amount; when asked about their approach to innovation Wilson explained, “COVID-19 advanced and accelerated our effort to build technology road maps. … We created a client-experience digital control room that met every day. We partnered with businesses to roll out solutions in days.”; customers have become more engaged through the crisis and could end up being lasting digital banking first customers after the crisis ends; the interview also goes on to cover work from home efficiency and other takeaways for the bank during the current time. American Banker

  • Emily Donato
    Emily Donato

    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.

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