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Varo Money Ramps Up Branding Push
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Varo Money Ramps Up Branding Push

Varo Money Ramps Up Branding Push

Todd Anderson·
FintechNews RoundupUSA
·Feb. 27, 2018·1 min read

Varo Money has ramped up their marketing campaign to position themselves as a better option than the banks; the fintech company is not going directly at the banks in their ads as some other fintechs have done, they are instead highlighting their own offering; their ads can be seen on Twitter, Facebook, Instagram and Pinterest; they are also focusing on their customers overall financial lives, empowering their users to understand what they make and how they can spend wisely. Source.

  • Todd Anderson
    Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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