Investing startup M1 Finance decided in December that charging 25 to 40 basis points was not working, so it decided to allow users to use their platform for free; since shifting to the free model the company has seen more than $1mn a day come onto the platform; rival robo advisors like Betterment and Wealthfront think the move is an act of desperation, though both companies offer or have offered some version free services; CEO of M1 Brian Barnes tells Business Insider, “M1 is very limiting from a trading perspective but it is a phenomenal tool for building a portfolio for the investments you want.” Source.
