As more and more fintechs disrupt the traditional banking sector, Citi is looking to embrace the new technological advances to ensure they stay relevant; the bank formed a Citi fintech division in November 2015 and stocked it with former employees of Amazon and PayPal; Citi is looking to launch a new version of their mobile app that will include voice and facial recognition to eliminate password entry; Stephen Bird, Citigroup’s CEO of global consumer banking, recently told Fortune magazine, “what happens in an extinction phase is that you either rapidly adapt and new means of competition are created, or you go extinct.”; the bank is looking to continue making advancements to keep up with industry tech trends. Source
