Digital banking startup Simple has had an up and down ride the last few years; they were bought by BBVA in 2014 for $177mn but by the end of 2017 they were valued at about $90mn; the company has had issues with customer experience, account closing and cross marketing gone wrong; in November they hired their new CEO from Amazon in a bid to get back to their core mission of customer experience; American Banker sat down with Simple CEO David Hijirida to discuss how Amazon helped prepare him for this role, recapturing the original Simple mission, the new competitive landscape, understanding Simple’s customers and more. Source.
