Deloitte recently released a report called Driving innovation in investment management report estimates that invest-tech platforms; many of these platforms have grown their user base by going after younger demographics; the problem is that this leads to higher acquisition costs alongside low revenue; Deloitte’s research estimates that these companies may have to wait five to ten years just to break even with a customer; subsequently funding for these platforms dropped in 2019 after reaching $2.8 billion in 2018; it seems that some of these companies are looking to diversify into other products such as savings accounts in order to seek out additional revenue streams. Finextra
