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Head of Brand and Marketing for Marcus Talks Digital Banking
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Head of Brand and Marketing for Marcus Talks Digital Banking

Head of Brand and Marketing for Marcus Talks Digital Banking

Peter Renton·
FintechUSA
·Jun. 29, 2020·1 min read

The Financial Brand interviewed Dustin Cohn, the head of Brand and Marketing for Marcus by Goldman Sachs; he discusses how Marcus views their brand and where the opportunities are greatest; he talks about the recently announced partnership with Amazon as well as the Apple Card and how Goldman Sachs is thinking about banking as a service; there is a Marcus checking account coming in 2021 and their focus is on offering something that is differentiated; one of the advantages that Marcus has in the post-Covid world is that people are getting used to not going to a bank branch and that they can get much more value by using digital banking; Cohn said, “I think people are starting to realize that, in many cases, you just don’t need a physical presence. And actually, the customer wins with better customer experiences and more value in their products.” The Financial Brand.

  • Peter Renton
    Peter Renton

    Peter Renton is the chairman and co-founder of Fintech Nexus, the world’s largest digital media company focused on fintech. Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series.

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checking accountdigital bankingGoldman SachsMarcusMarcus by Goldman SachsPersonal Loanssavings
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