The fundraising round was led by TransUnion, Hearst, and Macquarie with participation from existing investors Uprising and John Mack; firm plans to use the funding for expansion of its data analytics platform services; it will also extend its services to the traditional lending market; following the deal, Steve Chaouki, executive vice president and head of TransUnion’s financial services business unit, will join the PeerIQ board along with Shea Wallon, managing director of Hearst’s Financial Venture Fund. Source
