The student focused digital bank, BankMobile, has created an online magazine entitled Paradigm Money; the effort is an attempt by the bank to build brand awareness and help current customers manage their money; the site has news, opinion, interviews and advice for customers; Ash Exantus, BankMobile’s director of financial education, tells TearSheet “We wanted to create a site that was independent from the bank that’s not promoting our products or services, but as a place other people can go for financial news and financial literacy.” Source.
