Banks have started to use their customers as product developers as the look to make the banking experience more personalized; U.K. digital bank Monzo rolled out Monzo Labs to encourage customers to help the company to test products as they build them; the idea will not only help the bank to build a better product but they hope it leads to customers recommending family and friends; even larger incumbents are testing the idea as Citi and USAA have rolled out programs to get customers into pilot programs for testing. Source.
