The Cambridge Center for Alternative Finance released their 3rd annual European Alternative Finance Industry Benchmarking Report showing the market grew by 41 percent in 2016; the report uses 344 financing platforms across 45 European countries; the UK’s market share dropped from 81 percent to 73 percent and the rest of Europe grew by 101 percent; consumer lending led the way with 34 percent, followed by business, invoice trading, equity crowdfunding and rewards crowdfunding; institutional funding comprised 45 percent of consumer lending and 29 percent of business lending. Source.
