Digital banking startup Chime is looking to ride the wave of challenger banking and provide customers with a better experience than incumbent banks; Chime offers no fee checking accounts through their app and has so far seen more than 2 million customers sign up; Chris Britt, Chime’s co-founder, said in an interview with Business Insider, “What our customers value is a mobile app that works, transparent pricing for our products and they don’t need to come and visit us in a branch — we have to be an authentic brand.”; the company also offers a fee free p2p lending system and plans to launch more products in the near future. Source.
