Subscribe
Logo
Logo
  • Topics Icon Topics
    • AI Icon AI
    • Banking Icon Banking
    • Blockchain/DeFi Icon Blockchain/DeFi
    • Embedded Finance Icon Embedded Finance
    • Fraud/Identity Icon Fraud/Identity
    • Investing Icon Investing
    • Lending Icon Lending
    • Payments Icon Payments
    • Regulation Icon Regulation
    • Startups Icon Startups
  • Podcasts Icon Podcasts
  • Products Icon Products
    • Webinars Icon Webinars
    • White Papers Icon White Papers
  • TechWire Icon TechWire
  • Search
  • Subscribe
Reading
Witnessing the Creation of a New Asset Class
ShareTweet
Home
Peer to Peer Lending
Witnessing the Creation of a New Asset Class

Witnessing the Creation of a New Asset Class

Fintech Nexus Staff·
Peer to Peer Lending
·Jul. 11, 2017·2 min read

[Editor’s note: This is a guest post from Gordon Suber, the father of Ron Suber, soon to be President Emeritus of Prosper.]

I don’t have center court seats at Madison Square Garden, nor 50 yard line tickets. I did, however, have a once-in-a-lifetime front row seat to the creation of a new industry.

I am Gordon Suber, Ron Suber’s father.

Like many, I heard of the nascent peer-to-peer industry in 2012. It was explained, it was demonstrated, I read all about it. Like others, I had concern and suspicion that it wasn’t real, was perhaps a Ponzi scheme or just a fad. Nevertheless, I opened accounts at a couple of platforms to try it myself.

At the then new food court in the basement of the Plaza Hotel, l met young Matt Burton and listened to the platform that he was proposing to start soon; I read Lend Academy to stay up with news. I attended numerous Lendit conferences, meet-ups and other industry gatherings.

As we now know, peer-to-peer is a multibillion dollar global phenomenon that has become a new asset class for people and institutions around the world. I congratulate the pioneers for their passion, commitment and investing time and money to make it all happen.

In early 2013, after observing the rapid growth and increasing buzz, I said to Ron, “If there is sustained growth as you anticipate, first will come the lobbyists telling you why you need to hire them, then will come the regulators from the federal government and states in which you are doing business, and then the politicians themselves, through their representatives, seeking involvement. Get ready for the headwinds!”

Sure enough, the headwinds came from all directions in 2016, costing most of the platforms a reduction in value. Then I witnessed the industry come together, regroup, improve and thrive once again.

At 77 years of age, I leave you in the industry with this wisdom from Billie Jean King:

“There are those who think life is a marathon. I don’t agree. I think life is a series of sprints. You get to start over and over and over again, always adapting to the long and winding road in front of you. Along the way, you’ll have failures but if you choose to see these failures as feedback, it will help you plan your next step. When I used to play…. the ball would be coming to me. Each ball is a new opportunity. I have to make a decision so I have to take responsibility, and I have to decide if I’m going to hit it. If I hit it and the ball goes wide, I take that information, I enter that in my computer in my brain and I’m ready for the next shot. I get that same shot to make a correction…you think of it as feedback, not failure.”

Ron would concur, I think.

Often he would speak about the “new opportunity” when he encountered a pothole in the road or his competition had changed their serve. Sometimes he would even ask my advice. I would say to follow Yogi Berra’s advice: When you come to a fork in the road, take it.

Good luck handling the next serve, the next opportunity and adapting to the long, winding and exciting road ahead.

Gordon

  • Fintech Nexus Staff
    Fintech Nexus Staff

    This piece was created by one of our content team members. Reach us at [email protected]

    View all posts
Tags
fintechGordon Suberonline lendingRon Suber
Related

The Leaders Driving Fintech Forward

Ready to Sign Up for a Gen AI Certification Program? Fintech Founders & Others Weigh In on the Trend

Expanding Business Revenue Streams with a Fintech Podcast

Fintech Nexus is pursuing a sale of its assets

Popular Posts

Today:

  • peter2The Flipping Point: Why Fintech Meetup 2026 Marked the End of AI Hype Apr. 6, 2026
  • FundedFUNDED: Highlight AI raises $40M to fix the coordination mess AI created Mar. 27, 2026
  • FN1Pigment co-CEO Eléonore Crespo wants to give CFOs superpowers Mar. 19, 2026
  • NumosFunded: Numos raises $4.25M to make AI accountable to finance teams Apr. 3, 2026
  • Alloy President Laura SpiekermanAlloy President Laura Spiekerman on Agentic AI and Identity Risk Apr. 2, 2026
  • Darren Louie (1)OPINION: AI is about to get your credit card. Who signs off? Mar. 26, 2026
  • FNThursHoneycomb CEO on the 30-second fix that took hours Mar. 26, 2026
  • fundedBeautiful.ai lands $45M to turn prompts into polished decks Mar. 20, 2026
  • FN2What Fintech Events Are Missing — And How to Get More Out of Them Mar. 19, 2026
  • fundedAmigo AI raises $11M to train clinical AI agents like doctors Mar. 13, 2026

This month:

  • FNOura’s CEO Tom Hale on Democratizing Health with AI and Data Mar. 12, 2026
  • Jennifer Lassiter, Standard CharteredScribe CEO Jennifer Smith on what happens when AI joins your team Feb. 26, 2026
  • FN2What Fintech Events Are Missing — And How to Get More Out of Them Mar. 19, 2026
  • Alloy President Laura SpiekermanAlloy President Laura Spiekerman on Agentic AI and Identity Risk Apr. 2, 2026
  • FN1Pigment co-CEO Eléonore Crespo wants to give CFOs superpowers Mar. 19, 2026
  • FNThe Bank Charter Gold Rush: What’s Really Happening and What it Means for Banking Feb. 12, 2026
  • Darren Louie (1)OPINION: AI is about to get your credit card. Who signs off? Mar. 26, 2026
  • FNThursHoneycomb CEO on the 30-second fix that took hours Mar. 26, 2026
  • Santiago SuarezInside Addi’s mission to build a fairer financial system in Colombia Feb. 19, 2026
  • 2026 Investor Predictions for AI and Data10 Investor Predictions for AI and Data in 2026 Dec. 17, 2025

More News
  • About
  • Contact
  • Disclaimer
  • Privacy Policy
  • Terms
Subscribe
Copyright © 2026 Fintech Nexus
  • Topics
    • AI
    • Banking
    • Blockchain/DeFi
    • Embedded Finance
    • Fraud/Identity
    • Investing
    • Lending
    • Payments
    • Regulation
    • Startups
  • Podcasts
  • Products
    • Webinars
    • White Papers
  • TechWire
  • Contact Us
Start typing to see results or hit ESC to close
lis digital banking USA Lending Club UK
See all results