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Customers Still Prefer to Open Bank Accounts at Branches
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Customers Still Prefer to Open Bank Accounts at Branches

Customers Still Prefer to Open Bank Accounts at Branches

Todd Anderson·
FintechNews RoundupUSA
·May. 7, 2018·1 min read

A new study by JD Power shows that most people, even digital first millennial customers, prefer to open bank accounts at the branch; the main driver behind this is a negative experience when trying to open an account online; customers reported the experience as confusing, even when adding a chatbot assistant the process did not improve; going into the branch allows customers to talk to staff and be guided through the process. Source.

  • Todd Anderson
    Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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