Sub-prime lender Elevate, while still awaiting the right time to go public, has expanded their product line by offering customers a line of credit for up to $3,500 called Elastic; Republic Bank is the issuer of the credit line and according to Elevate’s CEO, Ken Rees, there are other institutions showing interest; Rees explains further, “Banks are terrible at lending outside of their branch footprint and they are not good at customer acquisition. We provide products and a set of underwriting tools that fits for non-prime customers.” Source
