The marketing initiative coincides with the firm’s recent rebranding announcement and is part of the company’s “Made to Do More” campaign; it is spending GBP12 million ($15.51 million) across media and specialist channels with a focus on business borrower and capital investor awareness; the firm has been a market leader in investment deals in 2017 recently announcing a partnership with Aegon and reporting a $100 million fundraising in January. Source
