Even Financial is a successful online loan comparison service in the marketplace lending industry; firm uses advanced technology and real time data analytics to provide borrowers with a comparison tool for credit options; Lend Academy provides insight on Even Financial’s lead generation business in their article; reports that organic leads are more timely in their loan payments and mobile advertising is reaching more borrowers at a lower cost; Brian Brauntuch, vice president of partnerships and operations at Even Financial provides the top five trends in lead generation for 2017 with time to fund being one of the most important factors for borrowers. Source
Lend Academy Article: A Review of Even Financial’s Affiliate Consumer Acquisition Business
