The COO of cloud-based payroll and benefits provider, Gusto, discusses how they were able to pivot so quickly to offer Paycheck Protection Program loans and scale it to almost $2 billion; this is a great example of embedded finance where non-financial services firms embed a finance function in their business; by working with fintech lenders Gusto was able to create a PPP front end to help small business apply for the government loan program; now, they are moving to the forgiveness phase of the program again with the help of their fintech partners. Lend Academy.
