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Lessons from the Starbucks Mobile App for Payments Companies
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Lessons from the Starbucks Mobile App for Payments Companies

Lessons from the Starbucks Mobile App for Payments Companies

Todd Anderson·
FintechNews RoundupUSA
·May. 31, 2018·1 min read

More than 20 million customers use the Starbucks mobile app for payments at least once every 6 months, that is better adoption than Apple Pay, Google Pay or Samsung Pay; TearSheet looks at 4 lessons these payments companies can take from Starbucks; adding loyalty incentives to customers who pay with the app, match payments with customer habits; make the experience consistent and use customer data to personalize their experience. Source.

  • Todd Anderson
    Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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