WeChat recently started to offer users access to mutual funds, just another service they were able to add to the platform; the open platform based approach where you can plug in different services through an API is where financial services is headed; while those in Europe and the US might not be as advanced as China they know innovation like this is coming; “It really shows incumbents that they’ll need yet again to pivot to a new platform; that it’s not the bank that’s the platform anymore,” April Rudin, chief executive of wealth management marketing firm The Rudin Group, tells TearSheet; message based financial advice is the next natural step for clients who have transformed the way they interact in recent years from the phone call to the text message or chat service. Source.
