Citi’s 2018 Mobile Banking Study released today shows that 31% of consumers use their mobile banking app the most, followed by social media (55%) and weather apps (33%); the study also found that consumers have increased mobile banking usage in the last year with 8 of 10 consumers using mobile banking nine days a month on average; Alice Milligan, Chief Digital Client Experience Officer at Citi stated, “Mobile banking usage is skyrocketing as more consumers experience the benefits of greater convenience, speed and financial insights driven by new app features and upgrades. Over the past year we’ve witnessed this increase in engagement first-hand, with mobile usage in North America increasing by almost 25 percent, and we don’t see this trend slowing down any time soon.” Source
