U.S. Bank plans to use the upcoming Super Bowl to build brand awareness; being based in Minneapolis, home to this year’s Super Bowl, will allow the company to utilize the game to increase local exposure; the company plans to run local ads during the game along with sponsored videos on social media channels; they also plan to use local Minneapolis space in coffee shops for example to have people interact with technology and compete for prizes; “We want to get people in the space, and help them get exposed to the brand and learn a little bit and get engaged in a fun activity,” said Chris Lee, head of sponsorships for U.S. Bank, to TearSheet. Source.