UK based Pia, personal investment assistant, is testing their new aggregator platform to help people find the best digital wealth advisor; “We spent time speaking to people who said we need to launch a product that’s far more accessible, interesting and engaging for somebody that doesn’t have a lot of investing experience and don’t know where to start,” said co-founder James Mackonochie to TearSheet; the difference between Pia and a typical aggregator site is they will use an AI powered chatbot to customize the user experience. Source.