Varo Money has ramped up their marketing campaign to position themselves as a better option than the banks; the fintech company is not going directly at the banks in their ads as some other fintechs have done, they are instead highlighting their own offering; their ads can be seen on Twitter, Facebook, Instagram and Pinterest; they are also focusing on their customers overall financial lives, empowering their users to understand what they make and how they can spend wisely. Source.