Personal financial management (PFM) apps have had a bad few months with Prosper shutting down Prosper Daily and Capital One closing Level Money; but banks in general are still looking for ways to provide customers with their financial health; a research report by Celent in July points out that while apps are closing, banks are beginning to integrate some of the features from PFM apps; instead of sending customers to a third party app they offer the features within their own app or website as part of the everyday customer experience; Cesar Richardson, vice president for Strands America, tells American Banker: "There's no separate path. It's inside your day-to-day banking." Source
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Competition in the personal loan market has become quite heated since the financial crisis; banks of all sizes, and credit unions now have to compete with the likes of emerging fintech companies who have originated billions in loans; at LendIt USA 2017 Ken Lin of Credit Karma did a keynote presentation on some of the keys to success in this highly competitive market; helping to understand the trends of the last few years (higher defaults and increased APRs) can first give you a better understanding of current market conditions; the keys to success to overcome and reverse those trends are to continuously refine your underwriting models, solve real customer pain points and find a way to win on mobile; keeping ahead of the curve is not easy with so many players but making improvements to certain areas could go a long way. Source