Overstock has been building out their FinanceHub for the past few months to include Overstock credit cards and insurance products, loans by LendingTree, Prosper and SoFi, a robo-adviser for automated investing and a discounted trading platform; Raj Karkara, Overstock VP of loyalty and financial services, tells TearSheet, “Consumers don’t want to sit and sign 50 documents, they just want to go online and get through the steps they need to take to move forward.”; the moves made are part of a broader strategy for the retailer to become a full service fintech firm that caters to their clients needs. Source.
