U.K. based personal financial management app Emma recently launched in December and has struck data sharing deals with Starling Bank and Monzo; the app also works across 17 banks to screen scrape data as the banks work towards compliance with open banking; Emma is a budgeting app that helps customers avoid overdrafts and sees a big opportunity with the open banking regulations; “We’re building a tech company, and we understand that the data [play] goes beyond just overdrafts — it’s about understanding when certain events happen, money can be saved or invested,” said Emma founder and CEO Edoardo Moreni to TearSheet. Source.
