Subscribe
Logo
Logo
  • Topics Icon Topics
    • AI Icon AI
    • Banking Icon Banking
    • Blockchain/DeFi Icon Blockchain/DeFi
    • Embedded Finance Icon Embedded Finance
    • Fraud/Identity Icon Fraud/Identity
    • Investing Icon Investing
    • Lending Icon Lending
    • Payments Icon Payments
    • Regulation Icon Regulation
    • Startups Icon Startups
  • Podcasts Icon Podcasts
  • Products Icon Products
    • Webinars Icon Webinars
    • White Papers Icon White Papers
  • TechWire Icon TechWire
  • Search
  • Subscribe
Reading
Podcast 311: Adena Hefets of Divvy Homes
ShareTweet
Home
Fintech One-on-One Podcast
Podcast 311: Adena Hefets of Divvy Homes

Podcast 311: Adena Hefets of Divvy Homes

Peter Renton·
Fintech One-on-One Podcast
·Aug. 23, 2021·2 min read

With real estate prices at record highs all across the country, owning a home is becoming more out of reach for first-time homebuyers.

For millennials and Gen-Z, saving enough money for a downpayment has become a huge challenge, much harder than it was for their parents or grandparents. A huge problem like this calls for a creative solution.

Our next guest on the Fintech One•On•One podcast is Adena Hefets, the CEO and co-founder of Divvy Homes. They have created a unique pathway to homeownership by rethinking the much-maligned rent-to-own model.

With Divvy, people can search for their dream home, and when they find it, make a compelling, all-cash offer on behalf of Divvy. Divvy will buy the home and then rent it back to them, with a portion of the rent payments being used to build equity.

(Since recording this episode Divvy announced their Series D funding round that brings their valuation to $2 billion).

In this podcast you will learn:

  • The idea that led to the founding of Divvy.
  • Adena’s take on the unusual housing market we have today.
  • How Divvy works for people looking for a new home.
  • The typical profile of a Divvy customer.
  • Why the mortgage loan is essentially unchanged since the 1940s.
  • What they focus on in their underwriting process.
  • How Divvy makes money.
  • Why customers in some markets can buy their house off Divvy for less than the market price.
  • How they calculate the appropriate price for rent.
  • How demand has changed since the start of the pandemic.
  • How they are getting the word out and educating the market about their product.
  • What the economics looks like from a realtor’s perspective.
  • The different markets they operate in today and how they choose new markets.
  • The number of homes a month they are bidding on today.
  • How they approach the capital markets.
  • Their biggest obstacle for growth today.
  • Adena’s vision for Divvy Homes.

Download a PDF of the transcription of Podcast 311 – Adena Hefets.

Click to Read Podcast Transcription (Full-Text Version) Below

You can subscribe to the Fintech One on One Podcast via Apple Podcasts or Spotify. To listen to this podcast episode there is an audio player directly below or you can download the MP3 file here.

Podcast: Play in new window | Download | Embed

  • Peter Renton
    Peter Renton

    Peter Renton cofounded Fintech Nexus as the world’s largest digital media company focused on fintech before it was acquired by Command. Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series.

    View all posts

Tags
Adena HefetsDivvy HomesMortgage
Related
milo podcast

The Fintech Coffee Break – Josip Rupena, Milo

better head

Better Offers Vested Equity as Homebuying Collateral for Amazon Employees

house for sale

Is it the end of the crypto loan… or just the beginning?

Mortgage online FormFree Finastra

FormFree and Finastra partner for easy mortgage underwriting

Popular Posts

Today:

  • Fintech NexusErebor’s Gambit: Silicon Valley’s Defense Titans Target Banking Charter Jul. 9, 2025
  • Diya JollyXero’s CTO on building a ‘superagent’ for accounting Sep. 17, 2025
  • Al AgentsThe Scramble to Build the AI Agent Economy Sep. 24, 2025
  • Battle of the BotsFintech’s Battle of the Bots Sep. 25, 2025
  • LoganAllinThe “Third Wave” Volatility Strategy for Fintech Investors Apr. 24, 2025
  • 124Very Stablecoin GENIUS Act Signed; Stripe Scoops Up Orum Jul. 23, 2025
  • Zinnia CEO – Michele TrogniThe Nexus Profile: Zinnia’s CEO on Building the Rails for Financial Longevity Sep. 9, 2025
  • 5 Founders Driving Humanoid AIThe Humanoid Era: 5 Leaders Defining Physical AI Sep. 10, 2025
  • Justin OverdorffLightspeed’s Overdorff on AI Investing Momentum Sep. 18, 2025
  • Fintech Nexus – Newsletter Creative (2)The $100K Wall Threatening the U.S. AI Talent Engine Sep. 24, 2025

This month:

  • Al AgentsThe Scramble to Build the AI Agent Economy Sep. 24, 2025
  • Zinnia CEO – Michele TrogniThe Nexus Profile: Zinnia’s CEO on Building the Rails for Financial Longevity Sep. 9, 2025
  • 5 Founders Driving Humanoid AIThe Humanoid Era: 5 Leaders Defining Physical AI Sep. 10, 2025
  • Revised-AI-InvoiceAI Faces Skepticism. Startups Say: OK, Pay When it Works Jun. 25, 2025
  • SOLO CeoSOLO’s CEO on the data and banking dilemma Sep. 11, 2025
  • Diya JollyXero’s CTO on building a ‘superagent’ for accounting Sep. 17, 2025
  • Jeff Radke AccelerantAs Accelerant IPOs on NYSE, CEO Jeff Radke Hopes to Usher In Insurtech 3.0 Jul. 24, 2025
  • _Renton’s Take on AI x Banking; Fed Independence Weighs on Macro OutlookFraudsters Beware: Fintech is on the Case Sep. 16, 2025
  • Aidan CorbettWayflyer’s $5B Bet on Small Business Lending May. 1, 2025
  • Fairplay AI – Kareem SalahFairplay’s Kareem Saleh on private sector data maturity Sep. 4, 2025

  • About
  • Contact
  • Disclaimer
  • Privacy Policy
  • Terms
Subscribe
Copyright © 2025 Fintech Nexus
  • Topics
    • AI
    • Banking
    • Blockchain/DeFi
    • Embedded Finance
    • Fraud/Identity
    • Investing
    • Lending
    • Payments
    • Regulation
    • Startups
  • Podcasts
  • Products
    • Webinars
    • White Papers
  • TechWire
  • Contact Us
Start typing to see results or hit ESC to close
lis digital banking USA Lending Club UK
See all results