Funded: Attention raises $30M as AI sales software shifts from note-taking to action

Hi there and welcome to Funded, where we spotlight the early-stage bets on the future of tech.

This week, we’re looking at a company betting that AI’s next role in sales isn’t documenting conversations, it’s helping close deals. 

Attention has raised a $30 million Series B to grow its AI platform for enterprise sales organizations and accelerate its expansion into larger revenue teams. The round included RTP Global, Aglaé Ventures, Eniac Ventures, Alven, and Linea Ventures, alongside angel investors including Preply CEO Kirill Bigai, Pavilion CEO Sam Jacobs, Abridge’s David Cable, and Scale AI’s Andrew Otterbacher.

The New York company builds AI tools that automate CRM updates, coach sales reps in real time, generate performance scorecards, and surface insights from customer conversations. Its platform uses custom prompts to extract call data, synthesize it at the deal level, sync information with CRMs, and provide coaching based on sales methodologies.

The company says it now serves more than 500 customers, including Abridge, Scale, Lovable, Preply, and BambooHR. Since launching its agentic tools, Attention has been executing more than 20 million agent actions each month, while annual recurring revenue has grown 4x year over year. The new funding will support expansion of its agentic offering and help the company move further upmarket into enterprise revenue organizations.

“The lesson that surprised me: the best reps aren’t the best talkers, they’re the ones who never drop a thread. Deals don’t die to competitors as often as they die to a forgotten follow-up. Once I saw that, the whole product got simpler,” the Attention team said.

With funding earmarked for expanding its agentic offering and moving further upmarket, Attention is focused on bringing AI-powered CRM automation, coaching, and insights to larger enterprise revenue organizations.

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This article was drafted with the help of generative AI using company-submitted details, then manually edited and carefully reviewed by a human editor before publication.