fintechSeptember 1, 2017
Funding Circle Investing GBP12mn in New Marketing Initiative
The marketing initiative coincides with the firm’s recent rebranding announcement and is part of the company’s “Made to Do More” campaign; it is spending GBP12 million ($15.51 million) across media and specialist channels with a focus on business borrower and capital investor awareness; the firm has been a market leader in investment deals in 2017 recently announcing a partnership with Aegon and reporting a $100 million fundraising in January. Source