Head of Brand and Marketing for Marcus Talks Digital Banking

The Financial Brand interviewed Dustin Cohn, the head of Brand and Marketing for Marcus by Goldman Sachs; he discusses how Marcus views their brand and where the opportunities are greatest; he talks about the recently announced partnership with Amazon as well as the Apple Card and how Goldman Sachs is thinking about banking as a service; there is a Marcus checking account coming in 2021 and their focus is on offering something that is differentiated; one of the advantages that Marcus has in the post-Covid world is that people are getting used to not going to a bank branch and that they can get much more value by using digital banking; Cohn said, “I think people are starting to realize that, in many cases, you just don’t need a physical presence. And actually, the customer wins with better customer experiences and more value in their products.” The Financial Brand.