M1 Finance Dealing with Backlash from Robo Advisory Peers

Investing startup M1 Finance decided in December that charging 25 to 40 basis points was not working, so it decided to allow users to use their platform for free; since shifting to the free model the company has seen more than $1mn a day come onto the platform; rival robo advisors like Betterment and Wealthfront think the move is an act of desperation, though both companies offer or have offered some version free services; CEO of M1 Brian Barnes tells Business Insider, “M1 is very limiting from a trading perspective but it is a phenomenal tool for building a portfolio for the investments you want.” Source.